I just read an interesting article about the future of personalized searching and Google.
Basically ‘Personalized Search‘ means that each user will get different results when they type the same search terms into Google. Google is developing methods to determine what results are most relevant to each unique user based on:
- Geographic area that the search originates from.
- Previous search patterns by the user.
This is a quote from Matt Cutts [one of Google's top engineers]
“Realistically,” Cutts continued, “building your strategy around showing up #1 for your trophy phrase is not a good approach. If you’re going after that, it’s fantastic if you get it, but diversification is even better,” he added, evoking the concept of the Long Tail of search query frequency
Long story short a good web optimizer should focus your site on several keywords that all revolve around your goal and target market. Be sure to use a good optimizer and focus on several key terms! Here is a link to my company Realstock.ca